Title: Selling School
Authors: Catherine DiMartino, Sarah Butler Jessen
Publisher: Teachers College Press, New York
ISBN: 9780807758885 Pages: 208, Year: 2018
Public education isn’t normally thought of in the same context as a corporation, yet similar marketing techniques are being implemented at the public school level. This book aims to gain clarity on the way that schools implement marketing strategies.
This book would be especially useful to anyone employed by a public school system, or those studying education, social media, strategic communication, public relations, advertising, or marketing.
Read the full review at CBQ Booknotes