Publication Date: May 24, 2024
Series: Multicultural Education Series
Talking about race does not have to be incredibly awkward. In this book, Gooding offers twelve clear, cogent, and concise racial rubrics to help users of mainstream media more readily discern patterns hidden in plain sight. The text primarily leverages popular movies as the medium of analysis—since they are unparalleled in their cultural significance—but the rubrics apply to other forms of media, such as television, print, and social media. “Why does the Black guy die first?” is a well-known rhetorical question that challenges disparate treatment of nonwhite characters onscreen. This subtle statement about the representation of persons of color within mainstream movies has remained largely unexplored until now. Race and Media Literacy, Explained provides concrete concepts and a uniform vocabulary with which to recognize and further analyze these formulaic images. After participating in this dynamically interactive experience, readers will never see media the same way again!
Frederick W. Gooding, Jr., is associate professor of African American studies and the Dr. Ronald E. Moore Professor in Humanities in the Honors College at Texas Christian University.